Day In The Life Of A Digital Marketing Co-ordinator

Hi everyone! I previously introduced myself in the last blog post, but if you are new to the blogs, I’m Evie and I am the Digital Marketing Co-ordinator at Hatchbag. We are a UK based company in the North West of England and specialise in tailor-made cargo liners.

I thought it would be fun and informative to take you through a day at work and how it looks for me. I also wanted to let our customers know what happens behind the scenes at Hatchbag. I am part of the marketing department at Hatchbag, but I get to see all the departments at work and interact with them daily.

I am always curious about what people in the marketing field get up to in a day as the term ‘marketing’ is broad and vast. Whether that’s the more technical side or the more interactive side, marketing is all about showcasing our product, so the customer can understand exactly what our product is and why they should get one! I have been working with my manager, Halley and my co-worker, Fabian, updating the Hatchbag website. I have also been interacting with all of our customers on social media and posting content. Creating content is a fun way to be informative and interactive and allows us to communicate new launches and fun happenings at Hatchbag.

Starting the day

Every morning I check my tasks and see what updates are required on the website and what should be posted on social media. At the moment, one of the tasks the marketing team is working on is changing the product pages that the customer lands on when searching for their vehicle. When you view the website, you can now see pictures, educational information and resolutions to any questions you may have when purchasing a Hatchbag cargo liner. I have been using my design skills to create banners for every car model page, so whoever browses our website, can have a visual on the cargo liner in that specific car. Prioritising tasks is a really good way for me to plan out the rest of my day and also allows for informative content and exciting content to be published together.

Social Media

Hatchbag having a social media presence is essential and a fun addition. We want to keep up interactions with our customers and also let you know what is new at Hatchbag. We are active on Facebook and Instagram at the moment, and we love to see pictures of your Hatchbag cargo liners out and about. Looking at, commenting on and posting to the social media pages is something which I do regularly, as we want customers to feel social media is a place to ask anything about the Hatchbag cargo liner. We want our social media pages to feel welcoming and fun, so you can interact with us and enjoy our posts. Look out for all the cute photos of dogs in the cargo liners. We love to re-share pics of your pets!

Working with other departments of Hatchbag

Marketing, design and customer service all interact with each other in order to make the customer’s time with Hatchbag as seamless as possible. We have a wonderful team that wants to make everything easy for the customer, so they can enjoy their Hatchbag cargo liner. I work with each department equally and enjoy learning new information from the highly experienced staff at Hatchbag. I work with customer service by replying and interacting with comments and posts. Working with customer service is also a great way for me to expand my product knowledge and learn more about what we do behind the scenes at Hatchbag.

When working with design, I like to assist on scans or fittings. This allows me to get great content of our designers at work, and to show off their talent! Scans are very interesting to observe as they allow me to see where the production of a specific liner really starts.

Shooting Content

This is my favourite task as it allows me to be creative and add a little personal flair to the Hatchbag social media pages. I have always had an interest in photography and videography and I am of the generation that loves social media! I like to incorporate what is trending online in the social media pages, so you can see trending videography and engaging posts.

I go all around the factory to shoot content as I want everyone to be able to see the inner workings of Hatchbag and how we work on a day to day basis. I love gathering content in the sewing room as you can see the talent of our machinists and how they piece together, step by step, the Hatchbag cargo liner. It really is a jigsaw, with the end product coming out as an amazing cargo liner. Shooting content with the design team is a big part of my role and I really enjoy doing this as well. It is also great to spend time with Sarah and Gabriel, our designers, who are so talented and knowledgeable.

My role overall

Overall, my work schedule looks different every day, and that is what I love about working at Hatchbag. I can shoot content, interact with customers and show my creative side in social media posts. I also love to add to the website and use my design skills to create images that are useful to the customer. I am so happy to be working at Hatchbag and I am excited to show everyone further how great our product and company really is!